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His co-authored book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business as 2006 Marketing Book of the Year. Farris has consulted and taught executive education programs for many international companies.

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8/08/2014 · Marketing Metrics Handbook August 8, 2014 Page 6 of 18 Marketing Metrics Model Concepts Marketing Strategy Strategy is a broad term. For the Marketing Metrics Model, strategy involves choosing marketing

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Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980.

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Edition 3 - Ebook written by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Marketing Metrics: The

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